| |
| |
|
Greyflea Advertising Articles and BlogsGet FREE Articles Content |
|
|
|
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book". Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly. While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium. People use the Yellow Pages to look for a familiar name. If your other advertising works, then fining you in the Yellow Pages should be a snap. Remember, once the book is published, you can't change your ad until the next publish date. Here BIG Mike's 5 Tips to make your Yellow Pages Ad HOT. 1 - Sell the benefits Put a headline on your ad pushing benefits. Explain how the benefits will help your prospect fulfill their needs. 2 - Forget extra cost color The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad. 3 - Ask for the order Writing "Call us now at xxx xxxx" will get more responses than if you simply listed you phone number. 4 - Write like you talk Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease. Use short sentences and words. Use simple language Use the word 'you'. 5 - Avoid Bragging Don't boast "biggest and best". It turns people off, even if it is true. Being number one won't sell any product for you. Remember, the Yellow Pages is generally a reference tool. People look for a name they recognize (or can't remember) or for a name given by a friend. Your ad should help them remember. The only other use of the Yellow Pages is to look for an emergency services. That's why you see lots of tow truck ads and no ads from Sears. Design your ad accordingly For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@BigIdeasGroup.com 2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Explainer: The Digital Advertising Disruption Coming for Fashion The Business of Fashion Google Earnings Beat As Internet Search Advertising Growth Tops Estimates Investor's Business Daily Annual Awards 2025 Advertising Shortlist Creative Review News advertising spend, rate of inflation, interview experiences: 5 interesting stats to start your week Marketing Week Open X enjoys a winning Coca-Cola moment More About Advertising Threads Ads Expand to All Meta Advertisers Social Media Today WPP and IPG report dismal Q1 2025 More About Advertising Advertising space is now available North Ayrshire Council ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online ASA | CAP Screwfix appoints new agency for advertising overhaul DecisionMarketing BMG – Sr. Manager, Digital Advertising (US) Music Business Worldwide TV Advertising Returns to Growth in UK Little Black Book | LBBOnline Bothered or not? Advertising industry leaders react to Google keeping third-party cookies on Chrome ecosystem marketech apac Dutch advertising self-regulator partially upholds loot box complaint against My.Games GamesIndustry.biz TV Advertising Market Size & Share | Industry Growth [2032] SkyQuest Technology Consulting Meta Begins Advertising On Threads Globally Silicon UK 'I’m Breaking The Silence': The Woman Who Says She Is Exposing Greenwashing in Global Advertising Byline Times THE DEEPFAKE Sky News Experts defend regulation rather than prohibition in debate on advertising by ‘Bets” at the Senate Games Magazine Brasil How new online casinos are using digital marketing to stand out More About Advertising Advertising Going Bonkers VideoAge International Bahrain Duty Free reveals AI-powered multi-location corporate advertising campaign Moodie Davitt Report New client win for advertising agency business-live.co.uk Auchan Retail Media: The new wave of advertising for brands, powered by data and innovation Romania Insider Advertising’s Chronic illness – And The AI Cure AdExchanger The FTC’s New Consumer Protection Chief Plans To Be Objective About Targeted Advertising AdExchanger Apple has another AI headache — this time with its advertising Business Insider Scranton Team Wins Award at Advertising Competition University of Scranton The HFSS brand advertising saga continues Lewis Silkin Lessons That Last: Inside the 2025 AAF Advertising Hall of Fame Little Black Book | LBBOnline Shares of Google parent Alphabet jump as advertising growth lifts revenue to over $90B New York Post Advertising & Marketing Architecture Today JCDecaux UK to provide advertising prize for Havering Small Business of the Year London Borough of Havering TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick TV News Check Mesmerised and ensnared: the wild west of gambling advertising Greater Govanhill Proposed changes to the UK's advertising rule book: launch of public consultation Mishcon de Reya LLP New study reveals effective strategy to counter gambling advertising Swansea University TelevisaUnivision Q1 Revenue Tumbles On Advertising Downturn, But Streaming Keys Profit Uptick Deadline US advertising group Stagwell plans M&A drive Financial Times Study reveals scale of junk food advertising in UK’s most deprived areas University of Liverpool ADVERTISING OPPORTUNITIES Cheltenham Town FC The ICC Advertising and Marketing Communications Code ICC | International Chamber of Commerce OpenAI explores advertising as it steps up revenue drive Financial Times Advertising makes you unhappy – by design Funding the Future |
|
|
|
RELATED ARTICLES
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad If you knew these 10 high impact insider's hidden psychological triggers and plug them into your Ad and website content, you can empower them and ignite a tornado of sales at your website.Read, understand and use them and burst open the floodgate of sales. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. Nine Power Words To Punch Up Your Ads As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth. I Dont Want to be Different To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. How To Make A Fortune With FREE Advertising! How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc. How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. How To Track Your Advertising Like A Hawk Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. Getting the Most Out of Your Networking Group Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.What all successful companies know is that advertising it a process. Books, Bibles and Fast-Talkers Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business. The Inside Secrets Of Free Publicity For Your Business Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. Design Your Own Newspaper Ads Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Custom T-shirts -- Put Your Company Logo on Cotton! An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company. Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings. Does Post Card Advertising Really Work? You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.
|
|
